Amazon will now let Prime members pick which day to get their items delivered, and it’s a stealthy way for the company to cut down on its fastest-rising cost

Now, Amazon day can be whenever you want it to be.

Amazon Prime members can designate a day of the week to have all their shipments delivered. The initiative is called “Amazon Day.” Customers can also switch around their Amazon Day from week to week if their ideal delivery date changes.

Here’s the way it works:

  • Prime members designate a day of the week as their “Amazon Day.”
  • When customers make an order, they can choose their Amazon Day as part of the shipping page. Or they can choose Prime shipping like normal.
  • When the day arrives, all items that were designated for that shipment will arrive in as few boxes as possible.

This can be convenient for customers for a few reasons. Those worried about theft can pick a day when they expect to be home. If they don’t need the item right away and are concerned about the environment, they can cut down on the environmental impact.

It also can be more predictable than a bunch of separate orders.

Read more: Anybody can now offer free 2-day shipping on Walmart.com — and Amazon should be worried

“Amazon Day adds another level of convenience to the many shipping benefits Prime members already enjoy,” Maria Renz, the vice president of delivery experience at Amazon, said in a statement. “Prime members can now choose to get their orders delivered together in fewer boxes whenever possible on the day that works best for them.”

But the real benefits may be for Amazon, as grouping items into fewer shipments is cheaper and easier for the company.

Amazon said it saw huge savings in a test it ran before launching the full service.

“We’ve been testing this program with a group of Prime members and Amazon Day has already reduced packaging by tens of thousands of boxes — a number that will only continue to grow now that the program is available to Prime members nationwide,” Renz said.

That also may help lessen Amazon’s ballooning cost of fulfilling Prime shipping, which has jumped in recent years.

Amazon’s fulfillment costs reached $25.2 billion in 2017, up 43% from 2016. Estimates from the Benchmark analyst Daniel Kurnos peg 2018’s number at nearly $10 billion more, jumping to $43.3 billion in 2019.

As Prime shipping becomes the norm and more customers rely on it for speed and convenience, we’ll most likely see Amazon come up with more scenarios designed to convince customers they don’t always need their items in two days.

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